Scope of Digital Marketing in 2023

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Digital marketing is an ever-evolving industry that has been growing rapidly in India. The demand for digital marketing professionals has increased exponentially over the past few years due to the rise in digitalization and the need for businesses to have an online presence. The Indian digital advertising industry is expected to reach INR 539 billion by 2024, growing at a CAGR of 27.42%.

This growth has resulted in a surge in salaries in digital marketing, with an average increase of 30% in the last year alone. So, what does the future hold for digital marketing in India? What are the top industries that are investing in digital marketing? And what skills do you need to succeed in this field? This blog will discuss the scope of digital marketing in India in 2023, including career opportunities, job prospects, salary growth, and emerging trends.